More than one billion people are seduced by this life enhancing drink and consume over 2 Bn cups of coffee every day.
Coffee is currently on a premiumisation trend. Consumers have ever more choices for taste and origin as well as huge value differences between these choices, the “wine-ification” of Coffee.
The industry relies on a very complex value chain, that starts with 12 million plus smallholder farmers and that requires up to 10 changes of hands from farm to table.
Demetria is revolutionizing the industry by democratizing the assessment of taste through state of the art sensors and Artificial Intelligence in easy to use smartphone applications connected to the Quality and Traceability Cloud.