Utilizing state-of-the-art, portable near infra-red (NIR) sensors to analyze and fingerprint green coffee beans for biochemical markers, Demetria has created an AI-based data intelligence platform that accurately matches each bean profile according to the industry standard coffee flavor wheel. The company is launching a suite of SaaS-based solutions used to ascertain bean quality alongside cupping, delivering taste assessment and profiling as well as swift, accurate quality measurement and traceability throughout the supply chain.

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Salomon Kassin T

Co-Founder and Executive Board Member, Commercial Activities

  • 40 years of transaction and deal making expertise

  • Extensive experience and wealth of contacts in commodity trading (coffee, cocoa, sugar, coal)

  • Founder of a specialty coffee company, Condor

  • Senior high-level network in Israel and LatAm