As one of the most popular drinks, embedded in so many of our daily routines, it has been said that coffee makes the modern world go round. But as consumers, we tend to take it for granted.

Increasingly discerning consumers understand that taste is the most important quality variable in coffee. Taste is the greatest value driver and differentiator, yet it is very difficult to measure and manage across the value chain.

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Empowering the
Value chain

Until now, the industry has relied on age-old processes to determine quality using the sensory prowess of expert taste testers (cuppers) who roast and assess the characteristics of a cup made from a particular sample of green coffee. This manual process is costly, exclusive, time-consuming, and somewhat subjective, meaning there is no aggregate data available on quality.

Our Technology

The Coffee industry relies on analog standards in a digital world

Coffee farmers, more than 12 million worldwide, lack the tools to measure and manage the quality of the coffee they produce.

 

Co-operatives, traders and exporters, rely on/ implement/ apply expensive quality control and prospecting processes.

Roasters have extremely limited visibility and equipment to maintain quality across the value chain


At Demetria we are spearheading the industry transformation

Developing the world’s first quality and traceability data cloud by codifying and measuring the sensory fingerprint of coffee, for the first time.

Using portable state-of-the-art sensors that are connected to Demetria´s quality and traceability data cloud, anyone anywhere can detect the sensory (i.e. taste) characteristics of coffee.

The Coffee industry relies on analog standards in a digital world

Coffee farmers, more than 12 million worldwide, lack the tools to measure and manage the quality of the coffee they produce.

Co-operatives, traders and exporters, rely on/ implement/ apply expensive quality control and prospecting processes.

Roasters have extremely limited visibility and equipment to maintain quality across the value chain

At Demetria we are spearheading the industry transformation

Developing the world’s first quality and traceability data cloud by codifying and measuring the sensory fingerprint of coffee, for the first time.

Using portable state-of-the-art sensors that are connected to Demetria´s quality and traceability data cloud, anyone anywhere can detect the sensory (i.e. taste) characteristics of coffee.

Expert Founding Team

A unique combination of seasoned experts with high tech company expertise and a wealth of coffee industry know-how and know-who resulting from 100 years of amassed experience.

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Salomon Kassin T

Co-Founder and Executive Board Member, Commercial Activities

  • 40 years of transaction and deal making expertise

  • Extensive experience and wealth of contacts in commodity trading (coffee, cocoa, sugar, coal)

  • Founder of a specialty coffee company, Condor

  • Senior high-level network in Israel and LatAm