SPEARHEADING A TRANSFORMATION
OF THE COFFEE INDUSTRY
By delivering first-of-its-kind, data-driven, AI-based insights
As one of the most popular drinks, embedded in so many of our daily routines, it has been said that coffee makes the modern world go round. But as consumers, we tend to take it for granted.
quality variable in coffee. Taste is the greatest value driver and differentiator, yet
it is very difficult to measure and manage across the value chain.
Empowering the Value chain
prowess of expert taste testers (cuppers) who roast and assess the characteristics of a cup made
from a particular sample of green coffee. This manual process is costly, exclusive, time-consuming,
and somewhat subjective, meaning there is no aggregate data available on quality.
Today’s coffee farmers are blind when it comes to understanding their crop quality. They are entirely dependent on the buyers for an assessment of their own produce.
Demetria empowers farmers with simple diagnostic tools connected to their smartphones which analyze the taste profile of their coffee beans and manage their farm processes. The ability for farmers to optimize and assess the quality of their crop significantly contributes to the industry’s sustainability.
The Cooperatives
The Trader
This process is expensive, exclusive, time-consuming and sometimes subjective. Prospecting for the right coffee profile to give consumers the same taste experience in every cup can be complicated and tedious. The Demetria Cloud notifies traders when the exact profile they require has been found.
The Roaster
Roasters need to blend different types of coffee beans each roasted with unique recipes in order to maintain the quality and flavor that consumers expect. Demetria provides roasters with the tools to integrate value chain quality management, delivering complete transparency of coffee quality.
Our Technology
The Coffee industry relies on analog standards in a digital world
- Coffee farmers, more than 12 million worldwide, lack the tools to measure and manage the quality of the coffee they produce.
- Co-operatives, traders and exporters, rely on/ implement/ apply expensive quality control and prospecting processes.
- Roasters have extremely limited visibility and equipment to maintain quality across the value chain.
At Demetria we are spearheading the industry Transformation
traceability data cloud, anyone anywhere can detect the sensory (i.e. taste) characteristics of coffee.
Expert Founding Team
A unique combination of seasoned experts with high tech company expertise and a wealth of
coffee industry know-how and know-who resulting from 100 years of amassed experience.
Felipe Ayerbe
Co-Founder and CEO
Eduardo Shoval
Co-Founder and Executive Chairman
Yori Nelken
Co-Founder and CTO
