Since 2018, with a single purpose, we have dedicated ourselves to transforming the impossible into reality, overcoming all adversities. Our goal is to support the heroes of the field – from producers to warehouses, traders and exporters. Joining forces to strengthen and elevate the journey of Brazilian coffee.
In 2018, Demetria’s four founders first identified the opportunity to bring innovative agricultural technology to technologically underserved and neglected tropical agriculture value chains.
The flame of innovation was lit by the unique combination of deep knowledge of the coffee industry with the appreciation of accessibility and democratization of sensors and cognitive technology provided by cloud technologies seen in Israel.
A few months later, after a thorough market validation process, they founded Demetria with the mission of building the world’s first coffee quality and traceability data cloud, driving efficiency and transparency across the supply chain.
To be a leader in democratizing the appreciation of the flavor of coffee, using cutting-edge technology to create a more transparent, connected and sustainable industry, where each cup tells a unique story of origin and quality.
Transforming the coffee industry, making it more accessible and transparent for consumers and producers. We use high-tech sensors and artificial intelligence in intuitive mobile applications, connected to a Quality and Traceability Cloud, to provide accurate and reliable insights at every stage of the value chain.
We are constantly looking for new ways to improve and optimize the coffee industry through technology.
We are committed to providing clear and reliable information, promoting a more transparent and fair value chain.
Our focus is to ensure the highest quality in each coffee bean, valuing its distinct origin and flavor.
We work to promote sustainable practices that benefit both producers and the environment.
We strive to make coffee appreciation an accessible and enriching experience for everyone, from farmers to end consumers.
Demetria has created an AI-powered data intelligence platform that accurately matches each bean profile to the coffee industry standard.
