
Felipe Ayerbe
Co-Founder and CEO

Eduardo Shoval
Co-Founder and Executive Chairman

Yori Nelken
Co-Founder and CTO

Salomon Kassin T
Co-Founder and Executive Board Member, Commercial Activities
World Class Management Team
Oswaldo Aranha Neto (”Vado”)
Chief Business Development Americas
Sonia Acuña
VP Business Development & Sales
Christian Streubel
CFO
Asaf Ron
VP R&D
Carolina Pérez
Technical Director
Roger Galindo, Ph.D.
Head Machine Learning
Eliran Lazar
VP Product
Felipe Ayerbe
Co-Founder and CEO
- Fundamental experience in enabling and developing greenfield and brownfield agribusiness operations (oil palm, natural rubber, forestry)
- Relevant transaction and deal making experience (Investment Banking and Private Equity)
- Deep multinational business experience derived from breadth of consulting work at McKinsey & Co
- Wealth of knowledge of issues and opportunities in tropical agriculture
Eduardo Shoval
Co-Founder and Executive Chairman
- Highly successful serial entrepreneur; angel investor and high-tech mentor
- 25+ years experience steering companies through rapid growth challenges
- Co-Founder of Cognitiv Fund (Israeli early stage venture fund in cognitive tech)
- Built and sold 7 successful companies (Optibase, Vcon, Accord, Lasercomm, Big Band, Sirica, Accels) with 5 exits of over $300M each and one in excess of $1 Bn and total revenues of multiple $ Billions
Yori Nelken
Co-Founder and CTO
- 20 years of experience as a serial entrepreneur, angel investor and mentor in high-tech, alumnus of Israel’s elite 8200 Intelligence Unit
- Co-Founder of Cognitiv Fund
- AI pioneer (Natural Language Processing)
- Co-founded 3 companies from the ground up with successful exits (Banter, TimeBridge, Local Sciences)
- Former entrepreneur-in-residence at Mayfield Fund in Silicon Valley
Salomon Kassin T
Co-Founder and Executive Board Member, Commercial Activities
- 40 years of transaction and deal making expertise
- Extensive experience and wealth of contacts in commodity trading (coffee, cocoa, sugar, coal)
- Founder of a specialty coffee company, Condor
- Senior high-level network in Israel and LatAm
Oswaldo Aranha Neto (”Vado”)
Chief Business Development Americas
- 40+ years experience in coffee trading, (Brazil and New York), former officer and director of major trading groups (ED&F Man and Gill&Duffus)
- Former President of the Brazilian Coffee Exporters Federation (FEBEC) and Exec Director of Cecafe
- Member of the private sector committee of the International Coffee Organization (ICO) in London
- Former CEO of Pacorini Group (Brazil, Vietnam, Belgium and Italy)
- Economist, with post graduate studies in finance at PUC-RIO and at New York Institute of Finance
Sonia Acuña
VP Business Development & Sales
- 30+ years experience in coffee and technology
- Former CIO and CTO for Federación Nacional de Cafeteros
Christian Streubel
CFO
- Trilingual Senior Executive with finance specialization and a master's degree in project planning and management.
- Extensive experience in management positions in different economic sectors, mainly in multinational companies.
- Skills include connecting areas of the company, identifying business opportunities, maintaining dynamics and clarity in the business model, managing relationships, and generating greater efficiency.
- Recognized ability to manage crises, the macro vision of the business, and a focus on the configuration of highly productive teams through good communication processes and generating a sense of pride and belonging.
Asaf Ron
VP R&D
- Top of the line full stack developer
- Serial entrepreneur 10+ years experience
- Led dozens of products from idea to production
Carolina Pérez
Technical Director
- Extensive Spectroscopy experience in coffee (Cenicafe)
- MSc in Food Engineering
Roger Galindo, Ph.D.
Head Machine Learning
- 10+ years of experience developing ML solutions in different sectors like Telcos, Oil&Gas, Banking, AgroIndustry and others
- Ph.D. High Energy Physics
Eliran Lazar
VP Product
- 10 years of entrepreneurial experience in startup environment
- Proven track record in high-tech business development, product planning, UI/UX
- Former Captain Israeli Defense Forces Infantry

Oswaldo Aranha Neto (”Vado”)
Chief Business Development Americas

Sonia Acuña
VP Business Development & Sales

Christian Streubel
CFO

Asaf Ron
VP R&D

Carolina Pérez
Technical Director

Roger Galindo, Ph.D.
Head Machine Learning

Eliran Lazar
VP Product

Felipe Ayerbe
Co-Founder and CEO
- Fundamental experience in enabling and developing greenfield and brownfield agribusiness operations (oil palm, natural rubber, forestry)
- Relevant transaction and deal making experience (Investment Banking and Private Equity)
- Deep multinational business experience derived from breadth of consulting work at McKinsey & Co
- Wealth of knowledge of issues and opportunities in tropical agriculture

Eduardo Shoval
Co-Founder and Executive Chairman
- Highly successful serial entrepreneur; angel investor and high-tech mentor
- 25+ years experience steering companies through rapid growth challenges
- Co-Founder of Cognitiv Fund (Israeli early stage venture fund in cognitive tech)
- Built and sold 7 successful companies (Optibase, Vcon, Accord, Lasercomm, Big Band, Sirica, Accels) with 5 exits of over $300M each and one in excess of $1 Bn and total revenues of multiple $ Billions

Yori Nelken
Co-Founder and CTO
- 20 years of experience as a serial entrepreneur, angel investor and mentor in high-tech, alumnus of Israel’s elite 8200 Intelligence Unit
- Co-Founder of Cognitiv Fund
- AI pioneer (Natural Language Processing)
- Co-founded 3 companies from the ground up with successful exits (Banter, TimeBridge, Local Sciences)
- Former entrepreneur-in-residence at Mayfield Fund in Silicon Valley

Salomon Kassin T
Co-Founder and Executive Board Member, Commercial Activities
- 40 years of transaction and deal making expertise
- Extensive experience and wealth of contacts in commodity trading (coffee, cocoa, sugar, coal)
- Founder of a specialty coffee company, Condor
- Senior high-level network in Israel and LatAm

Oswaldo Aranha Neto (”Vado”)
Chief Business Development Americas
- 40+ years experience in coffee trading, (Brazil and New York), former officer and director of major trading groups (ED&F Man and Gill&Duffus)
- Former President of the Brazilian Coffee Exporters Federation (FEBEC) and Exec Director of Cecafe
- Member of the private sector committee of the International Coffee Organization (ICO) in London
- Former CEO of Pacorini Group (Brazil, Vietnam, Belgium and Italy)
- Economist, with post graduate studies in finance at PUC-RIO and at New York Institute of Finance

Sonia Acuña
VP Business Development & Sales
- 30+ years experience in coffee and technology
- Former CIO and CTO for Federación Nacional de Cafeteros

Christian Streubel
CFO
- Trilingual Senior Executive with finance specialization and a master's degree in project planning and management.
- Extensive experience in management positions in different economic sectors, mainly in multinational companies.
- Skills include connecting areas of the company, identifying business opportunities, maintaining dynamics and clarity in the business model, managing relationships, and generating greater efficiency.
- Recognized ability to manage crises, the macro vision of the business, and a focus on the configuration of highly productive teams through good communication processes and generating a sense of pride and belonging.

Asaf Ron
VP R&D
- Top of the line full stack developer
- Serial entrepreneur 10+ years experience
- Led dozens of products from idea to production

Carolina Pérez
Technical Director
- Extensive Spectroscopy experience in coffee (Cenicafe)
- MSc in Food Engineering

Roger Galindo, Ph.D.
Head Machine Learning
- 10+ years of experience developing ML solutions in different sectors like Telcos, Oil&Gas, Banking, AgroIndustry and others
- Ph.D. High Energy Physics

Eliran Lazar
VP Product
- 10 years of entrepreneurial experience in startup environment
- Proven track record in high-tech business development, product planning, UI/UX
- Former Captain Israeli Defense Forces Infantry