About Us
How it all started?
In 2018 Demetria’s four founders first identified the opportunity for bringing leapfrogging ag-tech to the technologically starved and overlooked tropical agriculture value chains. The innovation flame was lit by the unique combination of deep Coffee industry understanding with the appreciation of the affordability and democratization of sensors and cognitive tech brought about by cloud technologies seen in Israel.
A few months later, after a thorough market validation process they founded Demetria with the mission of building the world’s first coffee quality and traceability Data Cloud driving efficiency and transparency throughout the supply chain.
Founding Team
A unique combination of proven track records, high tech company building expertise, and wealth of
coffee industry know-how and know-who (~100 years of combined experience)
World Class Management Team
Matias Troncar
Executive VP & COO
María Alejandra Barrios
Head Machine Learning Scientist
Andrés Vega
CFO
William Vinck
Head of International Business Development
Eliran Lazar
VP Product
Asaf Ron
VP R&D
Sonia Acuña
VP Business Development
Carolina Pérez
Technical Director
